This film is a behind the scenes look at Under Armour‘s principal photographer Arnout Groen, who is responsible for the visual work for all UA’s sponsored teams and individual athletes in Europe, and of course a sneak preview to their latest gear hitting the market. Shot at Clairmont Ferrand’s home ground in France over 3 days.Seven Twenty Films was responsible for all production/shoot/post production. The film is used as a communication tool internally to all UA creative staff world wide, and also personally by Arnout as promotional work.
Skill Set : Concept Direction / Camera / Edit
